The Visa network enables the seamless movement of money across the world, just like the best football players move on the pitch. Visa Masters of Movement brought this to life through an incredible fusion of football, art and technology.
The experience was built around a new technology we collaborated on that transformed football moves on the pitch into digital art that were instantly minted as NFTs.
At FIFA Fan Festival in Doha, everyone got the opportunity to be an artist as they stepped into the Visa Masters of Movement arena. Fans selected one of the 32 FIFA World Cup nations to represent and were fitted with a tracking device to capture their movement.
For four minutes, the pitch was their canvas as they represented their nation in front of packed crowds in Qatar, emulating their heroes on the world’s stage. Using the tracking technology, all movement was tracked in real time and displayed on the LED surface that made up our arena.
The key moment of each game, either a goal or an incredible piece of skill, was transformed into digital art, and minted as NFTs for each player, so they could share a unique, personalised souvenir of their experience.
Services and Utilities: Gold
Use of Data: Gold