Sarah Hooper

Board Director (CRM), Edit

Biography

Sarah is a member of BIMA’s MarComms Council. Her role at Edit is that of ‘thought integrator’, ensuring that original thinking permeates throughout all CRM disciplines and across Edit’s other offerings including Data, Technology and Media.

Having started her own marketing company at the age of just 27, Sarah has worked for several large organisations including Barclaycard Europe and South Africa where she developed successful mobile, app and digital TV solutions as Head of Marketing, Content and Engagement Communications.

She has a passion for the new – ideas, processes and thinking – and applying it to clients’ challenges and opportunities whilst also ensuring that rigorous best practice underlies every approach.

Sarah has a wide variety of CRM experience, across multiple sectors. Sarah is the glue that holds all of Edit’s CRM thinking together. Her energy and enthusiasm are invigorating, her knowledge and experience are impressive. And she won’t stop until it’s right, whatever it is.

Sarah loves to listen, to understand and to act. She loves keeping up with change and evolving her thinking. She also loves country pubs and huge breakfasts.

Updates from Sarah Hooper