I’ve lived the caffeine-fuelled chaos.
I’ve been the account manager pulled in every direction, the client being let down, the leader trying to hold it all together with spreadsheets, goodwill, and crossed fingers. I know what it’s like when you care deeply about the work but the systems, support, and confidence just aren’t there.
After decades in agency life, I kept seeing the same patterns play out:
That’s why I created Blueberry Spark: to reclaim the lost art of account management and make it an agency’s competitive edge.
Alongside this, my late ADHD diagnosis has made so much sense of my life and career. It’s given me a new mission: helping others in agencies understand neurodiversity, whether they have a diagnosis, suspect they might, or are managing someone who is wired differently. I’m about to begin my ADHD and AuDHD coaching accreditation so I can take this support even further, combining my lived experience with professional tools to create real change in our industry.
