Richard Norton

Richard aka ‘Norts’ has finally accepted that he is a veteran of marketing. Starting out as a Junior Copywriter in 1994 – after a short but lively music career – he finished his conventional agency career as an Executive Creative Director. In 2018 he chucked this in to co-found a creative cohort that harnessed AI to generate concepts, brand identity and new ways to creatively differentiate. At the time, people thought he and his co-founders had lost their minds. But here we are and look at what everyone in marketing is wittering on about.