Richard Coope

Founder / Managing Director, Brightful

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Who am I?
– I solve brand, digital and culture problems for complex businesses
– 2020 BIMA100 ‘Champions For Change’ Award Winner
– Founder and Managing Director of Brightful
– Co-Founder and Managing Director of Winchester Creatives (not-for-profit social enterprise)
– Senior digital strategist and marketing consultant

More about my background
– 22+ years of digital agency experience (15 years’ at agency board level).
– Led global digital transformation programmes for Shell, GSK, Coca-Cola HBC, Vodafone, Mace, Clarksons, Fairtrade Foundation, IBM, INEOS, Nautilus, Quilter, Equiniti to name a few 
– Member of the Chartered Institute of Marketing (MCIM, Postgraduate Diploma, CIM)
– Fellow of the Royal Society of Arts (FRSA)
– Proud BIMA member
– Received a Distinction in Digital Marketing Leadership from Google (Squared Online)
– Advanced Diploma, Sustainable Business (Cambridge Institute for Sustainability)
– Published in the FT, Telegraph, CMO Magazine, The Drum, Marketing Week, Campaign, CorpComms, Communicate
– Featured on BBC Radio 4, BBC World Service and BBC 2
– 2020 BIMA100 winner, 3 x Gold Digital Impact Award winner (2012, 2014, 2016), Gold Transform Award (2014), The Drum’s ‘Marketing Change Change the World’ Gold Award winner (2016)

Stuff I enjoy
– Solving brand, digital and culture problems for complex businesses
– Mentoring the next generation of digital and creative talent (Winchester Creatives)
– Giving back to the community (supporting local charities and social enterprises)
– Speaking at events
– Spending quality time with my wife and three children
– Helping businesses to move forward faster in times of change.