Paul Normington

Director of Experience Design, Kin + Carta

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Paul is Director of Experience Design at global digital transformation agency Kin + Carta. Having joined from the agency’s previous incarnation, Amaze.

Paul has played a key role in Kin + Carta’s journey to becoming a 2,000 strong global digital consultancy and the first B Corp accredited business to trade on The London Stock Exchange. He heads up the award-winning European design practice, ensuring clients’ a blend of insight informed, imaginative design thinking delivered with executional excellence.

Paul treads the line between the rational and emotional; balancing the functional with the beautiful. With a focus on brand transformation and creativity in this rapidly evolving digital world. So far his twenty year career has seen him positively influence brands such as: Asics, BBC, Childline, Co-op, Expedia, Farrow & Ball, Hiscox, Lexus, NSPCC, ODEON, Pizza Hut, Radisson Blu, Red Bull, Toyota, TSB, and Unilever.

Based in the North West, Paul is passionate about developing young creatives and building design teams. Growing diverse aspiring talent and shaping them for future success.