30 years of creative experience (campaigns, films, branding) – primarily digital and social at director level.
Led creative for UK, EMEA and global accounts – including EA Games, Honda, NESCAFÉ Dolce Gusto, O2, RBS/NatWest, Samsung, Sky, Tesco Mobile, Victorinox and Xbox.
My expertise includes creating social and digital campaigns, planning real-time and experiential activations, leading content newsrooms, writing web sites, and building online CRM programmes.
Work hands-on through the creative process – strategic thinking, concepting, pitching, writing, directing, filming, editing, analytics.
Built and led teams of up to 20 creatives – a mix of Content Writers, Art Directors, Designers, Community Managers, Filmmakers, etc.
Filmmaking has been integral to my work – including live streaming events, experiential activations, and interactive campaign films. I’ve built strong working relationships with many directors, editors and production companies.
Core industry experience: Videogames, Entertainment (Film, Music, TV), Technology, Automotive, Telecommunications, Finance.
