Jo brings over two decades of leadership experience across both agency and client landscapes. She has led the growth of two major independent agencies and built a Client Services department from the ground up. Passionate about scaling operations without losing the human touch, Jo embeds client-centric thinking into every aspect of her work and trains client-facing teams to excel. In today’s challenging economy, she is dedicated to helping agencies thrive by creating meaningful client experiences that stand the test of time.
BIMA member since 12th February 2026