Jingwen is a London-based Marketing Manager at BIMA, where she leads marketing across flagship programmes including BIMA Awards, BIMA 100 and Digital Day.
Her work sits at the intersection of strategy, storytelling and systems — building campaigns, partnerships and marketing foundations that connect content, community and commercial outcomes.
She is particularly interested in how clarity drives impact, turning complex ideas into simple, engaging experiences that people actually respond to.
BIMA member since 22nd September 2025