Ian MacArthur

Chief Experience Officer, Sagittarius

View Company Profile

Biography

Ian is a highly experienced and award-winning creative leader, specialising in bringing brands closer to their audiences through digital marketing transformation and optimisation. With 27 years’ experience and well over 10,000 projects under his belt, Ian is proud to have worked with some of the world’s most respected charities and impressive commercial brands, helping them solve business problems and approach challenges differently.

His deep third sector experience started at Barnardo’s and then NSPCC/ChildLine where as CMO he was responsible for the FULL STOP Campaign. In recent years he has helped everyone from RSPCA, British Red Cross and CRUK to Nike, BBC and Lloyd’s Bank build their digital vision, strategy and transformation programmes.

Recognised in The Guardian Future 50, The Drum Digerati and BIMA HOT100 for his work – he’s been lucky enough to win a host of awards and multiple Grand Prix for advertising, design, digital marketing and social content.

Ian now heads up the Experience Optimisation (XO) division at Sagittarius, working with all teams and clients across the business and globe.