Gemma Illidge has over 15 years’ experience at the intersection of creativity and technology. Starting in traditional advertising before moving fully into digital, she discovered her passion for building platforms and campaigns that combine technical excellence with business impact.
As head of digital at Absolute Nexa, Gemma leads a multi-disciplinary team delivering websites, apps, e-commerce platforms, and campaigns that are both beautifully crafted and measurable. She specialises in guiding clients through digital transformation with clarity and confidence, while exploring the opportunities of AI, automation, and personalisation to shape the future of digital marketing.
BIMA member since 7th October 2025