I work as a Principal Experience Strategist, providing product design leadership to design agencies, OEMs, SaaS partners, and product teams across the UK. With over 20 years across automotive, finance, retail, and complex enterprise platforms, I sit between strategy and delivery, shaping what gets built and how it comes to life.
A lot of my work is about bringing clarity to complexity. Helping teams find direction, align around it, and create experiences that hold together across channels, markets, and moments. I’ve led pan-European programmes, shaping journeys and frameworks designed to scale without losing intent.
Alongside that, I mentor designers and write about AI, design, and how we stay thoughtful in a world moving fast.
