Dave is Director of Design & Creative Teams at CreateFuture, a 500+ person innovation and design consultancy and one of the UK’s recognised Best Workplaces. He leads a 20-strong design team across strategy, brand, product and service design, working with clients including adidas, Disney, the BBC, abrdn, FNZ and Penguin Random House.
Over his career he’s worked on projects as varied as making snow in Disneyland, racing with the Stig and building fighting robots, alongside the more familiar terrain of simplifying complex propositions for some of the UK’s biggest financial brands. Dave is particularly focused right now on how design earns its place in an AI-native world: how creative teams stay relevant, how craft holds its value, and how the discipline keeps its seat at the table as the rules of production change. It’s the conversation he’s bringing to his co-chair role on the BIMA Creative Council.
BIMA member since 25th November 2019