I am Partner and Chief Design Officer at ELSE, an award-winning experience design consultancy specialising in digital strategy, user experience and interaction design. I lead multi-skilled teams to deliver a range of work within product and service innovation to Design Ops. We work a 4-day week on highly strategic projects with an amazing client set including O2, Nivea, UBS, Ibis, Loterie Romande and T. Rowe Price.
We’ve have an established R&D programme at ELSE, helping to inspire curiosity in the design teams to find solutions to difficult and challenging areas of society. As such, I’ve been working on a service called Sway, helping people to engage in small incremental changes to lessen their impact on the world. It’s an area I’ve become deeply motivated on and am speaking at Interaction 21 Conference about.
BIMA member since 25th November 2019