I love helping businesses find new opportunities to connect with their customers by creating new products and services that are valuable and useful. I enjoy leading clients through change, and for that change to have a lasting positive effect on the people who use their products.
I’ve 20+ years of experience in design working in roles that incorporate brand strategy, product design and multi-channel experience design. My career has seen me work across the public sector, digital, brand, employee engagement and customer experience. I’m driven by ideas and working with teams to cultivate the right culture and environment for creativity to thrive.
I am Partner and Chief Design Officer at ELSE, an award-winning experience design consultancy specialising in digital strategy, user experience and interaction design. I lead multi-skilled teams to deliver a range of work within product and service innovation to Design Ops.
BIMA member since 25th November 2019