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Alex McCloy is Digital Transformation Programme Director in Sony Music UK’s Creative & Strategic Hub – 4th Floor Creative. Alex started his career in EMI Music working on artist campaigns for The Beatles, Blur, Pink Floyd and Robbie Williams, before moving over to Sony Music to lead the digital strategy for NOW That’s What I Call Music.
In his current role within 4th Floor Creative Alex is focused on driving transformation programmes, and specifically, utilising technology to best serve Sony Music artists and our UK labels. Alex has sat on several tech and digital panels over the years and been featured in Forbes, Music Week and The Drum.