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Published first in Campaign magazine.
Unilever, one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products, has appointed independent digital agency, AnalogFolk as digital Agency of Record for the Food brand portfolio in the UK.
AnalogFolk will look after brands including Marmite, Knorr, Pot Noodle, Hellmann’s, Colman’s, Bovril and Maille delivering against digital ambitions at an individual brand and, for the first time, category level; accelerating innovation, creating fun and flavourful experiences and putting the customer at the centre of everything they do.
Jon Walbancke Brand Building Director, UK and Ireland comments “We need a strong digital partner who can deliver digital brand strategy and experiences that exceed the expectations of our customers. AnalogFolk have the right creative mind-set, strategic muscle and understand the rewards to be delivered from this cross-category approach.”
AnalogFolk were appointed to the Unilever roster in 2016 and now work with a diverse portfolio of brands including the full Hair category (Tresemme, VO5, Toni & Guy, Alberto Balsam and Nexxus), PG tips, and Home Care brands Persil and OMO.
In September 2017 AnalogFolk and Marmite launched TasteFace, part of the Marmite Gene campaign. a new digital experience that analyses your emotions whilst you taste Marmite, to discover, in real-time, whether you are likely to be born a lover or a hater. While fun, TasteFace serves a real purpose, cleverly encouraging product consideration and trial, and in turn recruiting the next generation of lovers.
This announcement follows recent success for AnalogFolk including new business wins for Nando’s, PepsiCo and Nike and being recognised at #12 in The Sunday Times HSBC International Track 200 and The Drum Content Agency of the Year 2017.