The Original Tour London Appoints Reckless

By Emily Strickland
08 Aug 2017

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Reckless has beaten nationwide competition to win a digital marketing contract with the capital’s leading hop on hop off sightseeing tour operator; The Original Tour.

Following a lengthy pitch process, Reckless saw off fierce competition from a range of excellent agencies.

The contract will see the Cheshire based agency provide digital marketing support to increase traffic, order values, conversion rates and customer engagement.

“We are delighted that The Original Tour have chosen us to support their ongoing digital marketing ambitions.

Since meeting the team earlier this year we were extremely keen to work with the brand. As a focal leisure brand in the UK, the win was a welcomed boost to strengthening our position as the leading digital agency for the leisure, travel and tourism sector,” said Reckless Managing Director, Callum Reckless.

Namrata Shah, Head of Digital of The Original Tour added:

“Research shows that today’s consumers see more value in doing things compared to accumulating things. 79% of consumers say they value experiences more than they do material items.

Recognising that our customers demand more from the sightseeing experience, we are focused on providing an enhance tour experience.

After a competitive pitch process we are delighted to announce that we are working with Reckless to drive forward with our digital and commercial ambitions.”

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