Target3D and Digital Catapult, embarked on an AI-driven content creation journey that culminated in a live broadcast at SXSW.
The highlight was ”Kai,” an interactive metahuman using generative AI, developed from a 3D scan for real-time interactions over a 5G network. This project, a testament to the success of earlier work with Lush, showcased advanced digital character interaction. Key collaborators included Hat Trick Labs for scripting, Meaning Machine for dialogue API, and NVIDIA for its Avatar Cloud Engine toolkit.
The project utilised technologies like ChatGPT, NVIDIA’s Riva, and ElevenLabs, distributing tasks across multiple computers to achieve a minimum viable product (MVP). Ethical considerations were paramount, with robust contracts to protect performer likenesses and careful management of credits and ownership. The SXSW broadcast was a significant event where Kai’s engaging personality and humorous interactions highlighted the project’s technical and creative achievements, emphasising transparency and consent. Looking forward, Target3D aims to optimise development by integrating NVIDIA’s Riva, refining processes across GPUs, and exploring cloud-based deployment methods.
This project exemplifies innovative AI application in the creative industries, balancing technical prowess with ethical responsibility.
Use of AI: Silver