Great State

About

Hello, we’re Great State – a proudly independent customer experience agency. We help ambitious brands anticipate change, stay ahead, and deliver impact that lasts.

Our 90-strong team blends deep expertise in engineering, UX, strategy, and creativity. But it’s not just what we do, it’s how we do it that makes the difference.

We don’t settle; we push for better answers, challenging ourselves and our clients to explore new ideas grounded in insight and strategy. We’re all accountable; from engineers to creatives, we own the outcomes together, working as one team with our clients.

We aim high, combining creativity with technical rigour to design standout experiences that scale. And we’re good people – empathy, curiosity, and respect fuel our collaborations and make progress inevitable.

Customer expectations are transforming faster than ever. Each generation expects more than the last – they spend differently, learn differently, live differently. And there’s no turning back.

Every shift accelerates the gap between expectation and experience. That’s why we’re obsessed with creating experiences that are seamless, personal, and connected. That’s what it takes to earn loyalty and help brands thrive.

Next generation experiences aren’t just nice to have – they’re non-negotiable. That’s how we’re closing the gap. Now, and for generations to come.

Our Sectors

Automotive

Financial services

Employment

Charities

Accreditations and awards

Gold Honoree - The Shorty Awards 2023

Rising Star - Sitecore Partner Awards 2023

Bronze - The DMAs 2023 - Best Digital Product

Gold - BIMA Awards 2022 - Best Digital Transformation

CIM Marketing Awards 2021 - Best use of social media

Drum Awards for Digital Industry 2021 - Recruitment - Giving a voice to the Silent Service: Submariner Recruitment Campaign

Digital Impact Awards - Grand Prix

rad Awards - Employer Website, Highly Commended

Webby Awards - People

Lovie Awards - Website & Mobile Site Craft-Best User Experience

w3 Award - Gold in the General Websites - Website Redesign

The Drum Roses Award Bronze 2023

Recruitment Website 2024 - Great State x Royal Navy

Meet the Team

Updates from Great State