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Cambridge web design and digital marketing agency Onespacemedia has created a new website for Cambridge Industrial Innovation Policy (CIIP) to showcase their research, services and network.
CIIP’s work is based around industrial innovation policy, targeting the relationship between industrial competitiveness, technology, and innovation.
Based at the Institute for Manufacturing (IfM), a division of the University of Cambridge’s Department of Engineering, CIIP brings together the Centre for Science, Technology and Innovation Policy at the IfM, the Policy Links Unit from the IfM’s knowledge transfer arm (IfM ECS), and the Babbage Policy Forum.
They conduct research that supports the evidence needs of industrial innovation policy; provide consulting and other services to deliver policy evidence, build capacity and facilitate policy dialogue; and bring together leading experts from economics, engineering and operations management in an international policy network.
Onespacemedia was commissioned to evolve the logo design and create a website that reinforces and amplifies the brand and boosts online exposure to help CIIP establish a leading position in a global market.
The agency created a brand identity and logo that conveys authority while remaining approachable and friendly – taking inspiration from IfM’s visual style and creating a unified identity for the community of groups that collectively make up CIIP.
The intuitive platform targets a broad range of audiences including government departments, organisational partners, and the press and media – effortlessly guiding users through the site to key pages. The site is powered by a robust, state-of-the-art content management system which empowers non-technical staff to manage the site, without the need for support.
Onespacemedia’s managing director, James Cotton, commented, ‘CIIP works to identify and design policies to enhance innovation, competitiveness and societal wellbeing. It was a pleasure to partner with them to deliver an impactful, easy-to-navigate website that positions them as global leaders in their sector.’
Ella Whellams, stakeholder engagement lead for CIIP, said, “Working with Poppy, Dan and Aidan has been an absolute delight. They are friendly, responsive, professional and patient! We started out with a difficult task but the team helped us every step of the way to ensure we could address any issues, and we have ended up with a great result.”