AJ Bell has partnered with North East-based digital product studio hedgehog lab to develop their latest investing app, Dodl which launched in April 2022. This user-friendly investment app aims to help people gain confidence with their long-term investing, regardless of investment experience.
AJ Bell is one of the UK’s largest investment platforms, trusted by 432,000 people to look after £68.7 billion of investments.
hedgehog lab designed and built the new mobile apps for iOS and Android on Flutter, an innovative new open-source technology by Google for creating mobile, desktop, and web apps with a single codebase.
Sarat Pediredla, CEO at hedgehog lab, said: “It’s been an exciting journey as Dodl by AJ Bell has been a huge part of our agency for over 18 months, and we were thrilled to see the app launch. It’s an honour to partner with a FTSE 250 company like AJ Bell as they continue to grow their digital footprint and we look forward to building on the great relationship that has been forged and further enhance the user experience.”
Following a testing period, Dodl was launched to a waitlist of about 5,000 people. It offers an Individual Savings Account (ISA), Lifetime ISA, Pension and General Investment Account while customers are able to set up monthly investments and consolidate existing ISAs and Pensions onto the app.
Investing needn’t be scary according to Dodl’s friendly monster characters who guide people through the app as they start their investment journey.
Emma Keywood, Senior Product Manager at Dodl by AJ Bell commented: “In developing Dodl we’ve focused on removing jargon, making it quick and easy to open an account and narrowing the range of investments customers have to choose from. This combination of simplicity and value make Dodl a great option for anyone looking for a low-cost, easy-to-use investment app to help them meet their investment goals.”
Currently, hedgehog lab’s mobile development experts continue to focus on providing technical support and expertise to enhance AJ Bell’s long term goals with Dodl.
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Read the Case Study for Dodl here
Visit the official page for Dodl here
About AJ Bell
Established in 1995, AJ Bell is one of the largest investment platforms in the UK, operating at scale in both the advised and direct-to-consumer markets.
Its purpose is to help people invest by providing them with easy-to-use online services and information to help them build and manage their portfolios.
It does that via three platform propositions – AJ Bell Investcentre in the advised market; and AJ Bell Youinvest and Dodl by AJ Bell in the direct-to-consumer market, which all give investors access to Pensions, ISAs and General Investment Accounts.
AJ Bell Investcentre and AJ Bell Youinvest provide access to a broad investment range including shares and other instruments traded on the major stock exchanges around the world, as well as all mainstream collective investments available in the UK and AJ Bell’s own range of AJ Bell funds.
Dodl by AJ Bell offers a simplified investment range to make it easier for customers to choose investments and buy and sell them without paying any commission.
AJ Bell is headquartered in Manchester, UK, with offices in London and Bristol.