The industry experts reviewing the 2025 BIMA Awards

Scott Smallman, Experience Director, Accenture Song

Hetal Mistry, Director of Delivery, Axelerant

Jude Bawden, Client Partner, Valtech

Jason Cotterill, eCommerce Lead, Space & Time

Charlie Lycett-Smith, COO, Organic

David Wain-Heapy, Director, Prodigi

Livia Bernardini, CEO, Future Platforms

Stephen Firth, Growth Director, 7DOTS

Emily Kemp, Director, Social Media, FINN Partners

Oliver Kibblewhite, Founder, The5Gs

Stephanie Parry, Head of Client Management, Jellyfish

Paul Grogan, Agency founder, Think!

Sangeeta Brady, COO, Remarkable

Mario Anchorena, Creative Director, Digitas

Dee Wood, Head of Creative Technology, NEXT, X

Jamie Manfield, Digital Design Director, 2LK

Lauren Archer Etherington, Founder/Brand Marketing & PR Consultant, Archer&

David Avis, Head of Client Services, AND Digital

Rishna Patel, Senior Account Director, true Digital

Craig A. Taylor, Founder, Orakly

Anastasia Hadden, Senior Product Manager, AND Digital

Charlie Symonds, CEO, Alirity

Teodora (Teddy) Tepavicharova, Programmatic Strategy (UK), Condé Nast

Guillaume Buat-Menard, Head of Digital Transformation, Flipside Group

Rodica Murphy, CEO / Founder, RM Sustainability Consulting Ltd

Gez O'Brien, Strategy and Sales Consultant, Forming

Emma Yeandle, Senior Product Manager, Valtech

Anthony Kennedy, CMO, and Head of Agency, ION

Amanda Forman, Associate Director of Strategy, MRM UK (Formerly Hugo & Cat)

Jordan Baigent, Associate Director Digital Experience Strategy, Merkle/ Dentsu

Sarah Plant, Experience Strategy Partner, Digitas

Gabriel Ayodele, Senior AI & Technology Advisor | Lead Coach, Utiva

Rachel Berry, Head of Client Services, Filter

Simon Wakeman, Fractional COO (working across multiple agencies), Coolr / others

Jo Rogers, Client Success Consultant, Client Success Matters

Sam Spira, UK Agency, Media and Entertainment lead, Appinio

Claire Gleeson-Landry, Head of Strategic Partnerships, Good-Loop

Joel Freeborn, Design Director, TCS (Tata Consultancy Services)

Sidrah Hassan, AI Ethics Consultant, AND Digital

Lee Macklin, Head of SEO, Organic

Megan Harvey, Communications and Marketing Lead, Reading Room

Stu Hamilton, Design Manager, Deloitte Digital

Adrienn Major, Founder, POD LDN

Ben Scoggins, CEO, Organic

Mridula Ujjwal, Director of People Transformation, Axelerant Technologies

Tom Good, Head of UX Design, MRM

Maia Honan, Managing Partner, Modern Citizens

Luke Emery, Creative Producer, LE Productions

Linn Frost, Global CEO, Social Element

Akhil Morjaria, Experience Strategy Director, manifesto

Polly Lygoe, Managing Director, Reading Room

Dave Ward, Creative Director, CreateFuture

Bianca Wilson, Senior Associate, Brandsmiths

Mike Staines, CTO, HUB

Julie Parys, owner UX/UI/Web/AI, arts interactive lts

Chris Lewis, Principal Client Partner, CACI

Anna Fletcher Isaacs, Chief of Staff, Valtech

Matthew Lambert, Managing Partner, Growth, Dentsu Creative

Maksym Parasak, Director, Bandera Agency Limited

Julie Grant, Account Director, Equator

Dr Dan Brackenbury, Senior Lecturer and Course Leader: MA Graphic Desgn (Online), Falmouth University

Leigh Dobson, Client Partner, The Leith Agency

Tom Genower, Creative Director, Monks

Kalpna Sharma, Associate Director, Monks (previously known as MediaMonks)

Marcus Foley, Co-Founder & Chief Marketing Officer , Tommy

Georgie Power, Delivery Director, Great State

Gary Trimnell, Technical Director, Great State

Cecilia de la Viesca, MD, Passion Digital

Philip Osei-Hwere, Managing Director, Eagle London Agency

Heather Connearn, Managing Director, Space & Time

Steve Gale, Experience Partner, Cognizant Moment

Jinny Mitchell-Kent, Joint Managing Director, Great State

Iain Preston, Founder, Different Not Less

Lynsey Blackwood-McCreary, Head of Delivery, Equator

David Hunt, Creative Director, Emperor

Amelia Stevens, (Managing) Director of Wales, Four Agency Worldwide

Andrew Wright, Senior Product Manager, CreateFuture

Niki Chana, Programmatic Strategy Director, SBS

Robert Stevens, Managing Director - Co-Owner, Optix Solutions Limited

Yuliia Harkusha, AI Marketing & Digital Transformation Strategist, Global Tech & AI Publishing House (Founder) / Google Product Expert

Stuart Brazier, Group Innovation Director, Big Group

James Hobbs, Head of Technology, Aer Studios

Nadine Clarke, Strategy Partner, Tangent

Leigh Gammons, CEO, Tangent

Richard Giddings, Group Director, AKQA Leap

Kate Sikora, Managing Director, Noble Performs

Piyush Poddar, VP Sales & Partnerships, Axelerant

Ken Moore, Group Creative Director, We Are Social

Kateryna Ovsyannykova, CEO, ClerksWell

Adam Morallee, CEO/Founder, Brandsmiths

Deepak Arora, GVP Technology, CTO, PublicisSapient

Reema Pathak, Director of Growth, Dotcentric

James Monaghan, Head of Design, Tribal EMEA

Matt Sutherland, Head of Technology, true digital