The industry experts reviewing the 2025 BIMA Awards

Scott Smallman, Experience Director, Accenture Song

Hetal Mistry, Director of Delivery, Axelerant

Jude Bawden, Client Partner, Valtech

Jason Cotterill, eCommerce Lead, Space & Time

Charlie Lycett-Smith, COO, Organic

David Wain-Heapy, Director, Prodigi

Livia Bernardini, CEO, Future Platforms

Stephen Firth, Growth Director, 7DOTS

Emily Kemp, Director, Social Media, FINN Partners

Oliver Kibblewhite, Founder, The5Gs

Stephanie Parry, Head of Client Management, Jellyfish

Paul Grogan, Agency founder, Think!

Sangeeta Brady, COO, Remarkable

Mario Anchorena, Creative Director, Digitas

Dee Wood, Head of Creative Technology, NEXT, X

Jamie Manfield, Digital Design Director, 2LK

Lauren Archer Etherington, Founder/Brand Marketing & PR Consultant, Archer&

David Avis, Head of Client Services, AND Digital

Rishna Patel, Senior Account Director, true Digital

Craig A. Taylor, Founder, Orakly

Anastasia Hadden, Senior Product Manager, AND Digital

Charlie Symonds, CEO, Alirity

Teodora (Teddy) Tepavicharova, Programmatic Strategy (UK), Condé Nast

Guillaume Buat-Menard, Head of Digital Transformation, Flipside Group

Rodica Murphy, CEO / Founder, RM Sustainability Consulting Ltd

Gez O'Brien, Strategy and Sales Consultant, Forming

Emma Yeandle, Senior Product Manager, Valtech

Anthony Kennedy, CMO, and Head of Agency, ION

Amanda Forman, Associate Director of Strategy, MRM UK (Formerly Hugo & Cat)

Jordan Baigent, Associate Director Digital Experience Strategy, Merkle/ Dentsu

Sarah Plant, Experience Strategy Partner, Digitas

Gabriel Ayodele, Senior AI & Technology Advisor | Lead Coach, Utiva

Rachel Berry, Head of Client Services, Filter

Simon Wakeman, Fractional COO (working across multiple agencies), Coolr / others

Jo Rogers, Client Success Consultant, Client Success Matters

Sam Spira, UK Agency, Media and Entertainment lead, Appinio

Claire Gleeson-Landry, Head of Strategic Partnerships, Good-Loop

Joel Freeborn, Design Director, TCS (Tata Consultancy Services)

Sidrah Hassan, AI Ethics Consultant, AND Digital

Lee Macklin, Head of SEO, Organic

Megan Harvey, Communications and Marketing Lead, Reading Room

Stu Hamilton, Design Manager, Deloitte Digital

Adrienn Major, Founder, POD LDN

Ben Scoggins, CEO, Organic

Mridula Ujjwal, Director of People Transformation, Axelerant Technologies

Tom Good, Head of UX Design, MRM

Maia Honan, Managing Partner, Modern Citizens

Luke Emery, Creative Producer, LE Productions

Linn Frost, Global CEO, Social Element

Akhil Morjaria, Experience Strategy Director, manifesto

Polly Lygoe, Managing Director, Reading Room

Dave Ward, Creative Director, CreateFuture

Bianca Wilson, Senior Associate, Brandsmiths

Mike Staines, CTO, HUB

Julie Parys, owner UX/UI/Web/AI, arts interactive lts

Chris Lewis, Principal Client Partner, CACI

Anna Fletcher Isaacs, Chief of Staff, Valtech

Matthew Lambert, Managing Partner, Growth, Dentsu Creative

Maksym Parasak, Director, Bandera Agency Limited

Julie Grant, Account Director, Equator

Dr Dan Brackenbury, Senior Lecturer and Course Leader: MA Graphic Desgn (Online), Falmouth University

Leigh Dobson, Client Partner, The Leith Agency

Tom Genower, Creative Director, Monks

Kalpna Sharma, Associate Director, Monks (previously known as MediaMonks)

Marcus Foley, Co-Founder & Chief Marketing Officer , Tommy

Georgie Power, Delivery Director, Great State

Gary Trimnell, Technical Director, Great State

Cecilia de la Viesca, MD, Passion Digital

Philip Osei-Hwere, Managing Director, Eagle London Agency

Heather Connearn, Managing Director, Space & Time

Steve Gale, Experience Partner, Cognizant Moment

Jinny Mitchell-Kent, Joint Managing Director, Great State

Iain Preston, Founder, Different Not Less

Lynsey Blackwood-McCreary, Head of Delivery, Equator

David Hunt, Creative Director, Emperor

Amelia Stevens, (Managing) Director of Wales, Four Agency Worldwide

Andrew Wright, Senior Product Manager, CreateFuture

Niki Chana, Programmatic Strategy Director, SBS

Yuliia Harkusha, AI Marketing & Digital Transformation Strategist, Global Tech & AI Publishing House (Founder) / Google Product Expert

Nadine Clarke, Strategy Partner, Tangent

Robert Stevens, Managing Director - Co-Owner, Optix Solutions Limited

Kate Sikora, Managing Director, Noble Performs

Stuart Brazier, Group Innovation Director, Big Group

James Hobbs, Head of Technology, Aer Studios

Kateryna Ovsyannykova, CEO, ClerksWell

Leigh Gammons, CEO, Tangent

Reema Pathak, Director of Growth, Dotcentric

Richard Giddings, Group Director, AKQA Leap

Hannah Rouch, CMO, Ex Gumtree, Ex Motors.co.uk, Ex eBay Classifieds Group

Piyush Poddar, VP Sales & Partnerships, Axelerant

Mays Elansari, Marketing Director, ex Subway

Ken Moore, Group Creative Director, We Are Social

Claire Crisford, Marketing Director, Ex AJ Bell, Sky, Direct Line

Adam Morallee, CEO/Founder, Brandsmiths

Victoria Scally, Founder & CEO, We Are All Marketing

Deepak Arora, GVP Technology, CTO, PublicisSapient

Glory Ikeke, Senior Product & Digital Transformation Leader, Freelance

James Monaghan, Head of Design, Tribal EMEA

Matt Sutherland, Head of Technology, true digital

Eleanor Hawkins, General Manager, THG

David Sargant, AdOps Director, SBS

Joanne Reid, Managing Partner, Cactus

Max Sellers, Associate Creative Director, Monks

Alex Holliman, MD, Climbing Trees

Candice Tankel, Senior Director, frog (part of Capgemini Invent)

Christopher Baird, Senior Director, frog, part of Capgemini Invent

Kerry Howell, Managing Partner, Bernadette

Rushell Clarke, Client Partner, Reading Room

Daniel Hall, Creative Director, 11:11 Studio

Fifi Ahmed, AWS Partner Lead Europe, Publicis Sapient

Kieran McBride, Design Director - Head of Public Sector, frog

Laura Roth, Marketing and Community strategist, Freelance

Sunil Chhatralia, Senior Lecturer, Kingston University

Lai-Jin Fong, Executive Director, VP - Product Design, Goldman Sachs

Sangeetha Mahadevan, Managing Partner, OMG UNITE, Omnicom Media Group

Howard Scott, Head of Digital Product, Imagine Cruising

Nina Chande, Global Marketing Procurement, Independent

Richard Robinson, Executive Director, Ingenuity+

Helen O'Brien, Creative Director, Emperor

Tom Newman-Young, Contractor, British Airways

Justina Rosu, Founder, videoMAXED

Will Raybould, Experience Strategy Consultant, GAIN

Rick Lamb, Lead Client Partner, Pinterest

Cherisse Todd, Head of Business Unit, Equator

Robert Philbin, Head of Earned Media, UK & International, Jellyfish

Claire Hennah, CEO / Founder, The Illuminate Alchemy

Luke Alexander, Chief Digital and AI officer, Four Agency

Be Kaler Pilgrim, Founder and CEO, Smithfield Search

Dave Dunlop, Chief Design Officer and Partner, Else

Kelly Smith, CEO, Health, Four Agency Ltd

Lachlan McDonald, Technology Director, frog, part of Capgemini Invent

Dawn Cummins, Global Insight and Analytics Director, Dawn Cummins Inisght Consulting

Nick Fettiplace, Managing Director, Jellyfish

Berit Block, Global Marketing Director, B2B, WeTransfer

Siddharth Vadgama, Technology Director, frog

Sophia Angelis, Marketing Consultant, Freelance

Matt Roberts, Senior UX Designer, Sightsavers