A professional services firm recently came to Codehouse with an interesting problem – the fantastic content that their in-house experts produced was getting lost across their many websites.
Two questions immediately came to mind:
1. How could we meaningfully bring together the disparate pools of content from all of the firm’s different websites?
2. How could we drive powerful content recommendations to their existing and potential future clients across different marketing channels?
To approach the challenge, we worked turned to machine learning.