In Candyspace’s latest report – Winning the Customer: Revolutionising the Consumer Goods Sector with First-Party Data – we sat down with senior marketing leaders across some of the UK’s biggest brands.
Richard Hall, Shweta Harit, Gautam Roy and Gianfranco Cuzziol share their insights on how Consumer Goods businesses can use first-party data to revolutionise how they interact with their customers.
Candyspace
Candyspace are experts in designing, building and optimising digital products. We create websites, mobile apps and commerce solutions for ambitious organisations investing in growth and digital transformation. We are trusted to deliver by some of the world’s best-known brands, including ITV, Rolls-Royce, Mazda, Mars and Colgate.
Our vision is to create digital products loved by everyone: the businesses we work with, their customers and our own team of passionate experts. We do that by finding the sweetspot between business need and customer demand, fusing insight, creativity and technology to build products that create value.
Candyspace has a proven process to bring quality digital products to market at speed, combining our industry-leading design and UX capabilities with a deep expertise in technology. Through this, we’re able to increase adoption, conversion and retention on those products; generate repeatable revenues streams; and improve customer engagement and advocacy. We reduce risk, cost and complexity, while helping our clients embrace a test-and-learn culture.
Once launched, we test, learn and optimise our digital products through data insights, with a continued relentless focus on delivering value to the business and relevance to its customers.
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