GOA has named James Glick as CEO.
James replaces current CEO Dan Chorlton who has stepped into the role of Founder & Chairman.
The appointment reflects GOA’s continued commitment to its global growth plans and its mission to make its AI-based platform available to every ambitious agency and brand. Specifically, those focused on maximising their ROAS, minimising wasted spend, and scaling Google Ads accounts with confidence.
James joins GOA to support the scaling of the platform and consultancy services and to unlock opportunities for further growth in the US, APAC and MENA regions. With over 20 years of performance marketing and agency experience including recent C-suite roles at Assembly Global and Brainlabs, James brings with him invaluable insight into the martech sector from an agency perspective. This knowledge will be pivotal in supporting GOA to evolve and innovate its platform and services in the AI era.
Dan Chorlton, founder and chairman at GOA explained: “The appointment of James was a no-brainer – having worked with him before I knew he would be the perfect fit for the business and the team. What’s exciting is that James brings a whole new perspective from the agency side and the people that use the technology, rather than pure martech. This will be critical for the future evolution of our platform, as well as the development of new products and services. It’s a breath of fresh air to have him lead the team, I’m excited for what’s to come. Watch this space.”
James added: ”I’ve followed GOA closely for a long time and have always been impressed by their product and philosophy. With the continued proliferation of AI and how it’s rapidly evolving our industry, I believe every agency and in-house team will need a platform like GOA in the future; an AI system to govern, safeguard, and optimise performance marketing activity beyond what their teams can do alone. The roadmap that we have planned for the next six months is truly exciting and I can’t wait to share it with our clients.”
This appointment from GOA follows the recent announcement of a strategic global partnership with Tapper to help agencies and advertisers reduce cost per acquisition (CPA) and improve the quality of their paid media performance data.