BIMA Awards 2022 Gini: Holiday search, redefined

Produced by: Freestyle Produced for: Freestyle

Winner

Gini: Holiday search, redefined

What if you could book your holiday based on how you want to feel?
Gini is an ingenious concept for a platform that allows you to curate, share and book the holiday you want, based only on how you want to feel when you get there.
A vision for a tech-infused ecosystem, but tech is not the star here. The experience is. One where you create a collection of getaway moments with 3D sound, cuisines, views, powered by machine learning… Beyond destination and categories.

 

One where the most frustrating parts of the booking process are replaced by sensory-led exploration captured by emotion-detecting tech, to unlock holiday decisions that are true to you. With Gini, technology redefines the dreaming and planning phases of travel.

Gini redefines the holiday search experience.

So much so that it resonated with the travel industry professionals it was designed to connect with, the media, and inspired digital heads (outside travel) enough to start talking business.

Categories

Travel, Entertainment & Leisure: Gold

Get to know the Freestyle team

  • UX Strategist: Becki Hemming
  • Technology Director: Tom Downing
  • Digital Product Designer: Lucie Watson
  • Marketing Manager: Jules Protesaru