Flourishing in a pandemic: Converting the new online shoppers

By Other Media
23 Nov 2020

The restrictions on everyday life, that the COVID-19 pandemic has thrown at us, have meant an ever-increasing number of people discovering brands online. Alex Monroe is one such brand that, thanks to their newly designed and re-platformed Magento 2 website, has seen a bloom in traffic, conversion, and sales.

The handmade jewellery brand have found that their recent website redesign and re-platform has stood them in great stead to capitalise on the current growth in online shopping, especially on mobile.

We took some time to talk with Tom Graham, Ecommerce Manager at Alex Monroe, about their decision to undertake this big project, and how it is paying off.

Read the full interview to discover why they chose to take the plunge with a redesign and re-platform, why they chose Magento 2, and how they saw an instant increase in conversion.


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