BIMA Awards 2023 Fleet Dreams

Produced by: TMW Unlimited Produced for: Alphabet

Winner

Fleet Dreams

1 in 2 SME Fleet Managers feel stressed in that role – mainly because fleet management is not their core job: they’re juggling it alongside their day-to-day job. But while they find it a struggle, we wanted to show that Alphabet can remove much of that hassle and inconvenience.

Playing on the tropes of the wellness industry, Fleet Dreams promises a zen-like transformation of your role. All the hassle floats away, all the stresses evaporate – and all that’s left is a calmer, more relaxed you, with a fleet that runs effortlessly.

Categories

Business: Bronze

The team

  • Brian Brady, Creative Director
  • Jake Fasano, Senior Copywriter
  • Carl Winterbourne, Senior Art Director
  • William Baxter, Copywriter
  • Julia Olsson, Illustrator & Motion Designer
  • Graeme Noble, Chief Creative Officer
  • Mark Brighton, Planning Director
  • Joel Girling, Senior Planner
  • Emma Woodrow, Group Account Director
  • Ollie Mustill, Senior Account Director