Good.Choice is a pilot AI-driven search and comparison engine, conceived to scan the T&C’s of offers and online contracts and provide people with choices that are justified and trustworthy. It is already seeing positive signs of disruption as a pilot being run in the online gaming (casino) industry where it’s aiming to correct the bias in marketplaces where players can get locked into misleading offers.
Integrity, trust and reliability are central to the Good.Choice proposition. As a service it cleans the data and guarantees the accuracy of its results, which is particularly important in a context where users are the product.
The decision to launch in gaming is deliberate. An industry that is reliant on affiliate models to generate platform acquisitions through — often misleading — offers. Good.Choice sees this as an opportunity to disrupt this marketplace by exposing the T&Cs that can often hold back payment or influence negative playing habits.
The aim for Good.Choice is to help individuals negotiate T&C’s and understand the terms by which they have signed up across their digital accounts. But for now, we’re focusing on disrupting gaming by exposing the truth behind misleading offers.
Use of AI: Gold
Rob Lawrence – CEO & Founder of Good Engine
Alex Smith – Chief Product Officer, Good Engine
Cat Le-Huy – Chief Technology Officer, Good Engine
Warren Hutchinson – Chief Experience Officer, Else
Barry Markham – Head of Design, Else
Dave Dunlop – Chief Design Officer, Else