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Should financial literacy – providing financial education for individuals to improve their personal financial situation – be at the heart of changing people’s perception of, and trust in, financial services as an industry?
With trust in financial services at a very low 54 percent, according to the 2018 Edelman Trust Barometer, could a push on financial literacy for customers be a key differentiator for financial services brands trying to cut through the noise in a busy, purpose-filled world of advertising?
And how can digital help?
Read more about financial literacy as a brand differentiator.