To bid or not to bid: The big brand search debate

Rising acquisition costs, relentless pressure to grow and the million-pound question: …should you be bidding on your own brand?

Paid search evolves fast. Whether to bid on your own brand is no longer a straightforward yes or no.This roundtable is for senior eCommerce marketers questioning:

• Are we paying for customers we’d get anyway?
• What’s actually driving results in Performance Max?
• Can we scale without losing visibility or control?

We’ll cut through the noise on brand vs non-brand campaigns to understand what’s really driving growth, demystify new customer bidding, and explore how to get meaningful data from Performance Max.

Expect honest discussion, clear takeaways, and a chance to challenge prevailing assumptions alongside senior eCommerce marketers.

Places are limited – reserve your spot now.