THE FUTURE OF SEARCH – Winning in an AI-First World (online – zoom)

Posted by Pimento

Search is entering a new era. AI-powered experiences are changing how people discover brands, social platforms are replacing traditional search journeys, and visibility is no longer just about rankings – it’s about relevance across machines, platforms and conversations.

Join a panel of digital marketing leaders for a discussion on the future of search, exploring how SEO is evolving alongside AI, social discovery and the rise of GEO (Generative Engine Optimisation)/AEO (Answer Engine Optimisation). The panel will unpack what it takes to be found and trusted in AI-driven search environments, how brand content is being surfaced by generative engines, and what this shift means for performance, measurement and strategy.

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Date

Wed, 29 Apr 2026
11:00 - 12:00

Location

Online (Zoom),
City of London

Online (Zoom)

Price

£Free

BIMA Member Price

£Free

Pimento

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