SHIMA Webinar | Sport, Society and Positive Male Role Models

For International Men’s Day we wanted to bring an important conversation about Positive Male Role Models with an all male panel with a wealth and range of experience.

This is a panel discussion that talks about the crucial role for positive male role models in society today. Our panel comes from diverse backgrounds, personally and professionally. Their discussion will span sports, inclusion, marginalisation, disability and social inequality among other factors playing a part in how men can help young adults.

What to expect:

An open, honest, challenging discussion of the world where men are needing to step-up and be really conscious and engaged in their roles and the potential we all have to be figures for young adults to look to for inspiration and example.

Your Host:

Iain Preston, Founder, Different Not Less

A devoted Dad, dogfather and Bees season ticket holder along with his wife and two boys, Iain brings a wealth of experience from his 25-year career in the advertising and consulting industries. This includes Board-level leadership roles with global agency networks, including Wunderman Thompson, R/GA and DigitasLBi.

Today, alongside running his own consultancy Different Not Less and Board advisory roles, Iain is a member of the Advertising Association’s All In board that advocates for I,E&D in the UK’s creative industry. He is also part of the British Interactive Media Association’s (BIMA) steering groups.

Louise Lamb, Partnerships Manager; Community Lead, BIMA

Louise Lamb has worked with BIMA for almost 4 years within the Northern Community, Partnerships and as part of SHIMA from it’s inception. With previous Media experience in print Louise then launched her own online e-commerce business Sukikoko. Louise lives in Manchester and with three young children as her focus Louise is mindful of how we make the Industry a better place for everyone.

Zac Shaw, Professional Athlete, Paralympian, Accessibility Consultant, CACI

Zac is a double Paralympic medalist from Paris 2024. He was diagnosed with a rare eye condition called Stargardt’s Disease when he was 13. He now balances his training schedule alongside working within digital accessibility.

Steve Price, Founder, brand maker, and cultural instigator, This is Human Services

A Founder, brand maker, and cultural instigator for more years than he cares to think about (30 to be precise). Steve has shaped global creative platforms, launched his own magazine and founded an aspiring motorsport group. Former owner and Creative Director of Plan-B Studio, founding member and CCO of motorsport group LKYSUNZ. Currently creative partner with Human Services.

Lee Doyle CEO Brentford FC Community Sports Trust

Lee joined Brentford FC Football in the Community Programme in 1988. After becoming Community Manager in 1994 he developed a strategy to broaden activities, working towards founding a Charitable Trust.

The Trust was launched at the House of Commons in 2005 and was one of the first professional football clubs community programmes to adopt Charitable status, increasing the scope for growth and innovation.  Brentford FC has been awarded National Community Club of the Year four times. The Trust now employs over 160 staff and volunteers delivering 13,500 physical activity and mentoring sessions per annum for all ages and abilities, focusing on health, education and employment. Promotion to the Premier League has further increased creativity and ambition with the Trust currently developing an apprenticeship for the Sport for Development sector and expanding into projects such as a Social Café training people experiencing homelessness. Core programmes in female and disability football and activity on housing estates are continually expanding and the Trust is currently developing several new Playzone sites across multiple areas.

The Trust was a co-signatory on the S106 stadium planning document linked to increasing social impact and recently reported social value outputs of £70.6m in 2022-23. As a result of the new stadium the Trust works from a purpose-built Stadium Hub that also shares space with NHS West London mental health recovery college which is a catalyst in creating new partnership initiatives. The Trust is also a strategic partner in The Gunnersbury Park Sports Hub, one of the largest Park Life developments in the country.

Lee chaired London United the co-operative of 16 professional club community organisations (CCO’s) through the pandemic. The aim of London United is to provide a unified response to community development across London. Lee was awarded a British Empire Medal in the King’s New Years Honours List in 2024.

www.brentfordfccst.com

Modi Abdoul, Head of Service, London Borough of Hackney

Modi Abdoul is Head of Service at the London Borough of Hackney, leading work on Resident Participation, Community Halls, and Gypsy and Traveller services. He specialises in shaping inclusive housing and community systems that put residents at the heart of decision-making.

With over a decade of experience in local government and social impact leadership, Modi has driven change programmes focused on governance reform, community ownership, and service transformation. He’s known for building collaborative models that link policy, data, and lived experience to deliver fairer outcomes for local people.

Beyond his role in Hackney, Modi is a Trustee at Brentford FC Community Sports Trust and an advocate for social mobility, youth leadership, and authentic public service.

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