Pimento Marketing Spice: What’s Next for Ecommerce? (online)

How do brands remain discoverable, trusted and transaction-ready when more of the buying journey happens beyond their own website?

The way customers discover, evaluate and buy products is changing rapidly. AI-powered search, marketplaces, social commerce and intelligent assistants are reshaping the customer journey, creating new opportunities (and new challenges) for brands and retailers.

This event explores the three critical pillars of success in the next era of ecommerce: Discovery, decision confidence and transaction readiness.