Pimento BD Club | Stable or Standing Still: What Next for the UK Agency Sector? | Online

The UK agency sector enters 2026 at a genuine inflection point. On the surface the numbers look healthy, with nearly 25,000 agencies, 194,000 people, £33 billion in turnover, but beneath the headlines, seven in ten agencies are standing still, new agency formation has been falling since 2019, and 0.6% of the largest firms generate nearly half of all turnover.

On top of this, the fastest-growing specialisms attract almost no investment, while AI, in-housing (82% of brands have in-house agencies), and procurement-led shifts toward outcome-based pricing are quietly dismantling the traditional model.

Attend this session for a sharp, evidence-based discussion on where the sector really stands, where growth is happening, and the strategic choices agencies need to make to move from stable to growth.

Paddy Woods, Founder of Pimento Fuse, will be joined by Tom Salmon, Founder of Agency by Agency, and Mike Lander, Founder of Piscari, to discuss the latest Agency by Agency data and the new Agency Reset report on what agencies need to do now to set themselves up for the future.