Pimento 6pm Club | London | Summer Special Event

AI Three Years On: What’s Real, What’s Working, What’s Next?

Three years on from AI going mainstream, most agencies are actively using it — but are they maximising its potential and staying ahead of what’s next?

This event is designed as a practical, candid summer briefing for agency leaders: no hype, no theory, just real-world insight on what’s working and where the opportunity lies.

Designed specifically for agencies navigating rapid change, the session will explore:

How agencies are embedding AI into day-to-day operations and client delivery
The tools, workflows and approaches proving genuinely useful in practice
Balancing innovation with cost control, governance and legal considerations
Where AI is creating competitive advantage – and where the hype still outweighs reality
What agency leaders should be preparing for over the next 12–24 months
Chaired by Robin Bonn – agency transformation specialist, Marketing Week columnist and author of Market of One – the discussion will focus on actionable insight, practical implementation and candid debate, rather than theory or sales pitches.

Panellists include:

Robin Bonn (facilitator/chair) — Agency Transformation Consultant, Author of Market of One, Host of the Immortal Life of Agencies Podcast
Livia Bernardini — Leading AI Practitioner, Spokesperson & Lecturer
Nikki Howley — Global Industry Lead, Media & Creative at Dropbox
Emma Walton-Love — Co-Founder & CEO of Spark AI
Greg Caplan — Co-Founder & CEO of Dovetail

The evening will combine the usual relaxed Pimento 6pm Club networking format with an extended panel discussion, giving attendees the opportunity to connect with fellow agency leaders, new business specialists and brand-side decision makers in an informal setting.