BIMA Masterclass | How to Win and Retain Business using Email

Posted by BIMA

Join The Inbox Club for an interactive masterclass on how to win and retain business using email.

BIMA Members Only

Responsible for new business or marketing in your agency? This masterclass is for you.

Something we can all agree on is that our inboxes have far too many emails with the subject line ‘Quick Question’.Believe it or not, there’s a better way to send emails.

Jamie Woodbridge, Co-founder of The Inbox Club, will be leading a masterclass covering two topics:

Firstly, how can we craft high-quality cold outreach that actually works? Jamie will guide you through his approach to cold emails:

  • Do your research: do you know enough about who you’re contacting and how you can help them?
  • Offer value: help them from the get-go.If you can offer value straight off the bat, it builds trust and authority.
  • Be human: ditch the boring and robotic and make space for authentic conversations to flourish.

 

Secondly, we must nurture our prospects, clients, suppliers, partners and past clients over the long term. A newsletter is a great technique to do that.

You’ll come away with ideas on how to build your newsletter template, including ways to improve your current newsletter and the framework for curating newsletters people will want to read and engage with.

 

This online masterclass is designed for BIMA Members only. Don’t miss out as spaces are limited. Sign up now.

For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk

 

Speaker line-up:

Jamie Woodbridge, Co-Founder, TheInboxClub

The Inbox Club was born when two mates decided they’d had enough of receiving rubbish marketing emails. Since then, Jamie (with 13 years of sales experience), James (ex-CMO, Head of Content and freelance copywriter) and their team have made it their mission to create exceptional email campaigns that tick everyone’s boxes. That means better results for the sender and a more enjoyable read for the receiver.

Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.

Date

Wed, 17 Apr 2024
10:00 - 11:00

BIMA

BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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