BIMA x DMA Financial Advice! | Regulated Brands & Promotion in the AI Age

BIMA x DMA Financial Advice! | Regulated Brands & Promotion in the AI Age

(This event is open to members and non-members. Non-members will be charged a

nominal fee.)

BIMA and DMA are delighted to welcome you to our first panel event of 2026!

How can agencies and their financial services clients adapt in a rapidly changing AI

landscape? AI is transforming how people search for information, build trust, and how narratives are formed. As social platforms are flooded with so-called independent “finfluencers” delivering unregulated financial advice at scale, who’s really in control now? The stakes have never been higher for financial brands seeking to capture trust in this brave new world of AI.

Join a panel discussion featuring agency, client, and legal perspectives for a practical discussion on how regulated industries can navigate marketing, positioning, and agency partnerships in the era of AI discovery.

Who should attend?

– Marketing leaders and strategists in regulated financial industries.

– Agency leaders, planners, and account teams.

– Brand, compliance, and digital teams navigating AI-led change.

– Anyone responsible for positioning, promotion, or governance in high-risk

sectors.

Andy Morton, Content, Outreach and Digital PR Consultant at Equator is joining a BIMA x DMA panel in Edinburgh to tackle how AI is changing the rules for financial brands – fast – and many aren’t ready to face it head-on. He’ll be bringing the agency perspective on how we navigate marketing and positioning for financial clients in regulated industries. Andy will be joined by industry experts covering the brand side and the legal perspective, with Alan Kittle moderating, so expect a frank, practical conversation about what it actually takes to operate in this space right now.

Join us after to network with other like-minded industry professionals. Expect real- world insight, open discussion, and practical takeaways — not theory, not hype, and definitely no financial advice!

Join us after to network with other like-minded industry professionals. Expect real-world insight, open discussion, and practical takeaways — not theory, not hype, and definitely no financial advice!

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