BIMA Webinar | Same mandate, new rules: How agencies win in the age of AI

The mandate you’ve been hired for hasn’t changed. Clients still need growth, results, and competitive advantage, but how they expect you to deliver on that mandate has been fundamentally disrupted by AI.

Client expectations are shifting, delivery timelines are compressing, and the way brands get discovered online is being rewritten in real time. On May 12, WebFlow’s Chief Evangelist Guy Yalif will share what is hearing across the market, from evolving client pressures to the rise of Answer Engine Optimization (AEO), and the opportunity this presents for agencies.

This is a curated roundtable for agency executives and leaders to have candid conversation and share what’s top of mind and how they’re navigating the shift in real time.

What to expect:

• Data-backed insights on what enterprise clients and agencies across the market are saying on how AI is reshaping web performance, client expectations, and agency economics.
• An introduction to AEO and why it represents a major opportunity for agencies to expand their strategic value.
• Open peer discussion with fellow agency leaders on what you’re seeing, what’s working, and where the opportunities are.

Who is this for?

Senior agency leaders and executives who are navigating the impact of AI on the web and their practice, clients, and business model.

This session is for those who want to move beyond the hype and have an honest conversation about what’s changing and what to do about it.

Your Speakers:

Lisa Box
LinkedIn: https://www.linkedin.com/in/lisabox/
Lisa is an energetic and innovative Vice President of Partnerships with expertise in revenue acceleration through alliances, channels, business and corporate development. She is a proven go-to-market and technology leader with a robust history of launching new teams, programs, products, and strategies.

Lisa brings 20+ years of dynamic experience spearheading new product development, pricing, and packaging in executive positions, and is known for building and leading high-performing Sales, Customer Experience, Marketing, and Business/Corporate Development teams while leveraging data and insights to devise key planning and corporate strategy initiatives.

Guy Yalif
https://www.linkedin.com/in/gyalif/
Guy Yalif is a B2B marketing executive with over 20 years of experience helping marketers use AI to drive revenue on websites and across digital advertising. Currently WebFlow’s Chief Evangelist, Guy has been a marketing leader at Twitter, BrightRoll, Tradeweave, Yahoo, and Intellimize.

He has been a part of four successful exits and was cofounder and CEO of Intellimize, which WebFlow acquired in 2024. He was also an aerospace engineer and made the oh-so-typical journey from there to CMO.

Please note: signing up to this event means you agree to share your data with our sponsors, WebFlow.

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