BIMA SXSW 2024: Beyond the Hype (London)

This year at SXSW, the world’s largest knowledge-sharing festival, TMW Unlimited were struck by the feeling that we’re now on the cusp of what had previously felt like a faraway future.

This led to a very different atmosphere. The threats and opportunities felt less abstract than ever, taking us beyond hype and hysteria to more immediate possibilities of both harm and hope.

Come join BIMA for breakfast with TMW Unlimited to hear their analysis of what this all means – for human creativity and connection, the planet, and much more.

Speaker lineup:

Olivia Wedderburn, Executive Social and Influence Director, TMW Unlimited

Olivia Wedderburn is TMW Unlimited’s Social and Influence Director, where she heads up all things content, collaborations, and community. She is a digital and social obsessive, with a science meets pop culture approach to creative strategy.

Olivia is passionate about staying curious about the industry and beyond, leading internal trends and insight projects, working with industry bodies to provide best in class social guidance.

She is a regular contributor to both industry and consumer publications, talking about all things social and the future of digital. 2024 was her third trip to SXSW, where she loves to delve into the weird and wonderful impacts of tech development.

Toby Clark, Planning Director, TMW Unlimited

Toby Clark is a Planning Director at TMW Unlimited. He is a key strategy lead across our government work.

A proud generalist, with a background in social media, he loves to delve into nuances that are often overlooked.

A sceptic, but not a cynic, he is known among colleagues for his rigorous arguments and healthy disrespect for the assumptions and myths that plague the industry.

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