This is a BIMA member-only session. For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk
Strategists are the architects of success in every business, weaving intricate plans and setting ambitious goals to elevate your agency or client to unparalleled heights.
Join Alex Comyn, Brand Experience Planning Principal at AND Digital, and special guest Ben Salmon, Co-founder of We Are Crank and author of “Your Numbers Up!” Ben helps clients make sense of their data and use it to drive sales, customer loyalty and peace of mind.
We’ll be discussing why brands get data wrong, where they get it right and what it can do for all of us trying to succeed in a cost-of-living crisis.
We hope you can make it!
Limited to 12 attendees to allow for discussion.
Chatham House Rules applies and places are strictly limited to one per organisation.
Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.
Ben Salmon, Co-founder, We Are Crank
Ben has held global roles with leading marketing technology companies – Unica, Chordiant, smartFOCUS, and Pitney Bowes Software. He’s led the data charge at big agencies – RAPP and DDB. His recent book Your Number’s Up, has helped digital marketers understand the importance of measurement and how to use digital data to deliver growth in direct-to-consumer businesses.
Now he works directly with clients who want to take control, by identifying where to best focus efforts to help them grow rapidly. How? He bridges data, digital and marketing with commercial and common sense thinking. WEBSITE: https://wearecrank.com/?utm_source=signature&utm_medium=email&utm_content=emailfooterlinkBOOK: https://wearecrank.com/your-numbers-up-book/?utm_source=signature&utm_medium=email&utm_content=glossary
Thu, 13 Jun 2024
10:00 - 11:00
AND Digital,
London
18 Henrietta Street, London, WC2E 8QH
