BIMA Social & Community Power Hour

It’s an unprecedented time of rapid change for social media and community engagement pros.

From the meteoric rise of TikTok, influencer marketing, generative AI and social commerce to the fall of Twitter and divergent demands of Gen X and Gen Z, social media has had more upheaval in the last 12 months than ever before.

If you are a social media or community engagement leader, please join us to explore the key shifts you are grappling with and forge sustainable solutions. Keeping up with the constant changes and understanding the long term implications is a constant challenge in the notoriously fast paced social space.

We are also keen to propose a BIMA peer network on Social Media & Community Engagement as the way forward to keep up, support each other, and forge a collective voice for the industry. We invite you to be part of it.

Hosts:

Mike Cooper, award-winning marketer

Mike Cooper is an award-winning, record-breaking marketer with a history of delivering solutions in digital and integrated marketing, brand strategy, paid and organic social media, PR, and advertising. Mike has worked with Unilever, Co-op, Harley-Davidson, Coca-Cola, Mastercard, Nestle, American Express, British Airways, Land Rover, Ford and Alzheimer’s Society.

Kerry Watkins, Founder and MD of Social Good

Kerry Watkins is the founder and managing director of Social for Good, an agency empowering purpose-driven organisations to amplify and measure their impact on social media, working with clients including CRUK, Drinkaware and method. Kerry has extensive experience developing social media strategies and training programmes and is also passionate about work culture and digital wellbeing.

Pete Heslop, Founder of Steadfast Collective

Pete Heslop founded Steadfast Collective, an agency focused on building software that brings people together online. Having led agencies for over 13 years, Pete has extensive experience in leading teams of smart creatives, growing SAAS businesses and building communities.

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