BIMA Masterclass | Storytelling for Impact

Posted by BIMA

Join BIMA’s monthly masterclass – offering digital professionals practical solutions that can be used within the workplace.

Online Only Event: We will send you a meeting link once you sign up.

This is a BIMA Member only session. For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk

As a BBC producer, storytelling is my bread and butter. By using techniques well known to the TV and film industry you can elevate your pitches, presentations, social videos, podcasts and other creative communications in an engaging and influential way. Learn how to manipulate your audience and keep them listening for longer.

What you will Learn:

  • How to identify a strong key message
  • What a Central Dramatic Question is and why you need to know about it
  • How to structure your stories to keep your audience engaged until the end
  • How to deconstruct well known stories and learn why they work
  • Once you’ve nailed your structure, how to bring your story to life

Your Host:

Anna Riggs , Edit Producer, Morning Live

Anna Riggs has 25 years of experience in broadcast media. She has produced TV shows for the BBC and ITV, worked as a reporter on BBC Radio 5 Live and created podcasts for commercial clients. Throughout her career she’s directed high profile talent and coached up and coming presenters, and is currently Edit Producer for BBC One’s flagship daytime magazine show, Morning Live.

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Date

Fri, 04 Apr 2025
10:00 - 11:00

BIMA

BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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