BIMA Masterclass | Rethinking the SDLC: An AI-Led Delivery Model That Works

Online Event: We will send you a meeting link once you sign up.

Most of us are somewhere on the journey. Experimenting with AI across our pipelines, seeing real gains in some areas, and quietly shelving things that looked good on paper but didn’t work in practice. Few can honestly claim to have a coherent, intentional model that ties it all together from end-to-end at this point.

This session is a chance to step back and compare notes. Not a showcase of polished solutions, but an honest conversation about what it really takes to redesign your delivery lifecycle with AI at the centre in the agency world and whether the industry is ready to do it with confidence.

We’ll explore the questions that don’t have easy answers yet:

• How do you put guardrails around quality and accountability when AI is generating code?
• What does AI-DLC look like for delivery teams? And how do we ensure processes that are compliant without being cumbersome and restrictive.
• What does an AI-native delivery model mean for team structures, hiring, and the talent pipeline?
• How are you positioning these changes with clients — and how are you pricing it?

Your Host:

Andy Grierson, Head of Product & Delivery, DRPG Digital

Andy Grierson is Head of Product & Delivery at DRPG Digital, the digital arm of one of the UK’s largest independent communications agencies. DRPG’s client portfolio spans some of the world’s most recognised brands, including Jaguar Land Rover, Lloyds Banking Group and Novo Nordisk.

With over 15 years of experience spanning product strategy, delivery leadership and digital transformation, Andy brings deep sector expertise across automotive, financial services and pharmaceuticals. He has built and scaled digital platforms that serve complex, regulated industries — combining commercial acumen with a hands-on understanding of what it takes to deliver at pace.

Andy is passionate about the intersection of technology, user experience and business outcomes, and is a firm advocate for practical innovation that drives measurable value for clients and their audiences.

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