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BIMA House @ SXSW
This June, SXSW London will be the stage for bold, big ideas at the forefront of technology and creativity. As an official partner, BIMA House is transforming The Joiner on Worship into a dynamic community hub for two days of curated events, designed to spark conversations, share insights, and connect industry leaders. Learn more HERE.
Join Jellyfish for a panel discussion to explore what happens when your teammate is an AI.
In this session, we dive into how the rise of digital agents is transforming agency workflows and unlocking new creative possibilities. From media buying to generative content production, this is a glimpse into the inner workings of an agency powered by an “agentic core.” Expect real tools, real people, and a provocative look at the shifting skills, roles, and ethics in creative tech teams.
What to expect:
Who is it for?
Are you attending BIMA House? Let everyone know!
Download your attendee asset HERE and shout about it on social. Don’t forget to tag @BIMA and use #BIMAHouse.
Speaker line-up:
Rhiannon Davies, VP, Creative Strategy
Rhiannon has strong foundation in luxury fashion and global marketing, known for crafting strategies for major Netflix hits like Sex Education and Black Mirror. She is also a social media influencer with 120K+ followers in the equestrian space.
Sam Yates, CSO, AI Studios
Sam Yates is a passionate individual renowned for his innovation, detail-oriented approach, and ability to drive change. With a deep insight into creative technology and generative AI, Sam consistently bridges the gap between stakeholders and users, whilst building teams that ensure seamless project execution.
Jack Smyth , CSO, AI, Planning & Insights
Jack leads a global team of curious strategists, researchers, and engineers tasked with finding new ways to build brands with technology. He’s privileged to work with the world’s most iconic advertisers, with projectssuch as mapping how LLMs perceive brands, launching agents to predict social trends, and autonomous multimodal asset analysis.
Lucas Stanley, AI Creative Senior Manager
Lucas is a writer-director and AI creative lead at Jellyfish, shaping the future of storytelling at the intersection of technology and film. With a background in cinematography, he brings a visually sophisticated and conceptually sharp approach to his work, crafting compelling narratives for brands like Apple and Google.
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For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk
Thu, 05 Jun 2025
11:30 - 12:30
The Joiner on Worship,
London
2 Paul Street, London, EC2A 4JH
BIMA is Britain’s digital community.
Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.
Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.
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