BIMA House @ SXSW London x Moore Kingston Smith roundtable: How AI is reshaping agency value

Join Moore Kingston Smith at BIMA House as part of SXSW London for a roundtable discussion on how AI is reshaping creativity, operating models, and agency value across the marketing services industry.

AI is no longer a novelty for agencies. The conversation has moved on from using AI to embedding it: into operating models, workflows, pricing decisions and, increasingly, long‑term growth strategies.

As agencies navigate this shift, the impact of AI is being felt not just in delivery and productivity, but in margins, pricing, and investor expectations. Over the next 12–24 months, AI maturity will play an increasingly important role in how agencies are valued, how scalable they are perceived to be, and who is seen as genuinely deal‑ready.

This roundtable will bring together agency leaders and founders to explore how AI is moving from experimentation to commercial reality – and what that means for the future of the sector.

What we’ll explore

How agencies are embedding AI into their operating models – from ad hoc tools to strategy‑defining capability
Where AI is genuinely improving efficiency, scale and margins – and where it is creating pricing pressure
How AI adoption is influencing agency propositions and commercial models
What investors are looking for when assessing AI maturity and deal‑readiness
Looking ahead: how transformational AI is expected to be over the next 12–24 months – and where uncertainty remains
The session will also discuss insights from Moore Kingston Smith’s latest Marketing Services Outlook Survey.

Who is it for?

This roundtable is designed for founders and leaders across the marketing services industry who want an open, informed discussion about how AI is shaping real business outcomes.

Whether AI is already embedded at the heart of your business, or still under active consideration, we look forward to welcoming you to the conversation.