BIMA House Day 1: Marketing has a trust problem. Experience might be the answer.

How can brands rebuild trust in a world of audience scepticism, digital fatigue and synthetic communication.
As audiences become more sceptical of brands and synthetic communication, marketing is facing a new challenge: trust can no longer be won through messaging alone.

This panel explores whether brand experience – powered by content, technology and data – can help brands create the trust and emotional connection that move people from audience to relationship.
What to expect

• How can brands rebuild trust with their audience.
• Discuss the pressure on marketing to prove value.
• How can brands build lasting relevance with their audience.
• Deep dive into the evolving role of brand experience.
• Delve into how brand experience helps brands to create emotional connection with their core audience.
• Industry perspectives on brand leadership, digital marketing, customer experience, innovation, data and technology.

Who is this for?

• Those looking to deepen their knowledge in experiential marketing and innovation.
• Brand and marketing specialists.
• Technology, digital, data and performance marketing leaders.
• Those who lead customer experience.