This is an invite-only event. If you’d like to attend, please email us at events@bima.co.uk
BIMA House @ SXSW London
This June, SXSW London will be the stage for bold, big ideas at the forefront of technology and creativity. As an official partner, BIMA House is transforming The Joiner on Worship into a dynamic community hub for two days of curated events, designed to spark conversations, share insights, and connect industry leaders. Learn more HERE.
Join Launch as we explore performance marketing unpacked for short term wins and long-term sustainable growth.
You’ve heard the term ‘end-to-end performance marketing approach’, but have you fully grasped what it means or how to execute it? With decades of marketing experience under her belt on brand and agency side, Launch’s CEO, Jaye Cowle, will share her informed perspective on how to align planning, execution, and optimisation for success – and appeal to the needs of BOTH the CMO and CFO.
How can the four critical pillars of success – media, experimentation, performance-content, and analytics & data, provide a basis for delivering long-term sustainable growth? We’ll unpack how an integrated approach harnesses potential, transforms challenges into opportunities, and builds connections which truly click.
What to expect:
Who is it for?
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Download your attendee asset HERE and shout about it on social. Don’t forget to tag @BIMA and use #BIMAHouse.
Speaker line-up:
Jaye Cowle, CEO and Founder of Launch
Jaye Cowle — is the CEO and Founder of Launch, the happy performance agency, which she’s grown from a kitchen-table startup to a multi-million powerhouse without external investment. With plans to more than double revenue in the coming two years, Jaye is driven by an ethos that happy people do great work. This philosophy has guided her in building a high-performing team that thrives on well-being, growth, and excellence.
Jaye is known for creating a positive agency culture at Launch and her engaging talks on how happiness fuels success, communicate her infectious positivity and commitment to building a thriving work environment. Currently, the only female founder in the Google Exec Circle, she exemplifies leadership that champions both people and performance.
Launch has become a trusted partner for brands eager to achieve growth through effective performance marketing, delivering meaningful connections with audiences and measurable business impact.
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For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk
Wed, 04 Jun 2025
13:00 - 14:00
The Joiner on Worship,
London
2 Paul Street, London, EC2A 4JH
