BIMA Growth Stories Live: Shared Learnings for Growing your Agency

Leaders of agencies of all sizes are invited to join the BIMA’s CEO & Leadership Council for a discussion and Q&A.

From managing growth and maintaining culture to introducing hierarchy and evolving your leadership style, growing your agency is fraught with unknowns and big decisions.

BIMA’s ‘Growth Stories’ event is here to help. Hosted by Robin Bonn, Co-Chair of BIMA’s CEO & Leadership Council, this is your opportunity to ask questions to industry leaders and growth specialists, listen to their learnings and also share your own experiences.

Regardless of your agency’s size or maturity, you’ll come away with tips for growth, pitfalls to avoid and a real sense of community with your fellow leaders.

For this session, we will be joined by Simon John, CEO of Monks, who will be sharing his growth story.

We look forward to seeing you there!

Your Host:

Robin Bonn, Founder at Co:definery

Robin Bonn is the CEO of Co:definery, a specialist consulting and coaching business that helps agencies create their own ‘Market of One’ – enabling them to accelerate growth, command a premium and attract the best talent in the market.He’s also the host of The Immortal Life of Agencies podcast, a Marketing Week columnist, the co-chair of BIMA’s CEO & Leadership Council and a mentor for SheSays, supporting women and non-binary people in the creative industries.

Simon John, CEO, Monks

A strategic leader with a single focus: connecting the unconnected to unlock growth for brands.

With 20 years of experience, I don’t just run agencies—I build partnerships that function as seamless extensions of my clients’ businesses. My approach is T-shaped and digital-first, bridging the critical gap between and across capabilities. I ensure that marketing investment doesn’t just generate noise, but translates directly into impactful business outcomes.

Having founded my own agency and led cross-market functions, I bring a founder’s mentality to every account. I understand that today’s clients need more than just “service”; they demand efficiency, agility, and measurable bottom-line impact.