BIMA CX Peer Network Roundtable

Online Only Event: We will send you a meeting link once you sign up . This is a BIMA Member only session. For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk

A company’s CX & UX plays an integral part in the customer’s purchasing journey and it influences marketing to strategy. 

Nine months ago, we initiated discussions about our expectations regarding the utilization of AI. In this session, I would like us to collaborate and reflect on what we have actually used, assess its effectiveness, and define the real impact it has had on our daily responsibilities.

This monthly roundtable hosted by Mark Edgington, Founder and principal Consultant at Incendiary Blue, is a safe space for CX & UX professionals to come together and discuss and overcome challenges and spark new ideas.

Limited to 12 attendees to allow discussion. The Chatham House Rule applies and places are strictly limited to one per organisation.

Previous discussed topics include:

• Thoughts around the state of CX & UX education – is it sufficient for graduates and employers?
• Have you integrated a CX/ UX apprentice into your company? If so, how has it been?
• How can CX & UX be taught to existing practictors in other fields to prevent it from being elitist? You can learn to code, but how do you learn to UX?
• When to question the client and offer a better solution?
• Design is expressive, and CX/UX is theoretical. Can CX become more expressive?
• Do your coders understand CX & UX and at which level?
• Chat GPT and how it will affect CX & UX https://www.usegalileo.ai/

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Speaker line up:

Mark Edgington, Founder & CEO, Incendiary Blue

Mark has over 25 years of experience in UX and Development. He has founded a couple of startups and worked in large agencies where he has architected solutions serving millions.

Mark is a seasoned speaker, judge and the founder and principal consultant of Incendiary Blue, where he creates elegant solutions to the right problems.

He has worked with GSK, Wyeth, Vodafone, Orange, Deutsche bank, HSBC, DeBeers, Disney, Saint Gobain, Mazda, Mercedes, Airmiles, Philip Morris, Thomas Cook, Condor, O’Melveny, Orrick, Slaughter and May, Pfizer, Sky and EY and many others.

Mark holds a 1st class degree in Computer Science and Artificial Intelligence and an MSC in Human-Computer Interaction (UX) and has been published online, spoken at multiple conferences and judges UX awards yearly.

He is also very passionate about working with schools, running BIMA digital days and acting as an Enterprise Careers adviser for the Mayor of London.